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Column: Super Bowl Sunday

Bill Stafford | Sports Columnist | 02/09/2011

Some say Super Bowl Sunday is the biggest day of the year, but for the NFL it may have been the last positive light shed on the NFL for quite a while.

It seemed early Sunday morning like the looming lockout was having its unraveling effects already. About two hours before game time, over 400 four-hundred fans who had bought tickets to Super Bowl XLV were left seat-less. Due to some safety issues with the instillation of temporary seating at Cowboys Stadium, fans were left outside, in the stadium concourse or at the stadium food vendors and restaurants to watch the game from monitors. The fans who were left without seats to watch the Packers 25-31 victory, were refunded for triple the face value of their tickets, some adding up to $2,400.

As if the Super Bowl crew didn’t have enough angry fans to deal with, singer Christina Aguilera botched the national anthem to begin the broadcast. This spread like wildfire on Facebook, Twitter, and other networking sites as fans claimed to hear her sing, “What so proudly we watched at the twilight’s last gleaming.”

But then the game started, and football took charge and we all could enjoy the game, until they showed Cameron Diaz feeding Alex Rodriguez popcorn in their private suite, which I could have gone the broadcast without seeing.

The pace of the game was great and both teams made play after play chasing the Lombardi Trophy, but we all know what we bank on when watching the Super Bowl—the commercials. From Godaddy.com, to the Etrade baby, the Super Bowl has been a make it or break it advertising opportunity for companies for years. This year, the Etrade baby was back, Dorito’s dominated the element of surprise, and Glee got more airtime than Fergie at the halftime show.

All around a solid performance and show for the NFL, however it may be the last for quite a while. Negotiations between the players’ union and NFL commissioner Roger Goodell have been “beneficial” according to ESPN and ESPN.com, but some major issues need to be agreed upon before we can guarantee a Super Bowl XLVI. Player drug testing, rookie salaries, benefits for retired players, and the possible extension to an 18-game season are some of the problems that have owners worried about a potential lockout. Reports say that owners have used loopholes in the current contract to save around $10 million per team to make a potential lockout hit a bit softer.

Super Bowl Sunday is one of the biggest days of the year, but now that it’s over, the NFL is now faced with some serious issues that may end the Super Bowl, Mayan calender style, in 2012.